What we do

byyd is the most advanced mobile Demand-side Platform on the market. Our technology enables advertisers to precisely connect with programmatically targeted mobile audiences.


Mobile requires dedication and understanding of its unique challenges and opportunities. With over 100,000 campaigns delivered in five years byyd has the technology and talent that enables you to reach and engage your audience in a mobile-first world.


The mobile landscape is complex and still evolving. byyd cuts through the chaos, giving you unparalleled transparency, control and efficiency through intuitive tools that seamlessly integrate with the way your business works.


You want results. byyd gives you a highly scaled, robust technology platform and effective algorithms that deliver proven engagement for the biggest advertisers, agencies, trading desks and mobile operators in the world.

What our clients say

How to work with us

With a choice of SaaS or managed services, byyd offers two approaches to power your mobile advertising strategy, tailored to your organisation’s needs.

byyd pro

byyd pro is our Software-as-a-Service (SaaS) model.

By using our intuitive self-service tools, you’re in control and benefit directly from our Precision Audience Engine for pinpoint audience targeting, reach across RTB exchanges, enterprise-grade infrastructure and algorithms that deliver clear-cut ROI.

byyd media

byyd media is our managed model.

Our team of mobile native experts are here to handle every aspect of your campaigns’ successful delivery. From planning to execution and on through reporting and analytics, get all the benefits of byyd’s technology with our expertise focused on solving your challenges.

Meet Madison

Meet Madison

Madison is byyd's technology platform. It drives everything byyd does, enabling advertisers to precisely target mobile audiences globally with performance, rich media and video ad campaigns across a wide range of inventory sources, driving direct response, consumer engagement and brand awareness.

Precision Audience Engine

drives seamless audience targeting across the mobile web and app space

Precision Campaign Management

enables marketers to create and optimise campaigns quickly and easily

Precision Machine Learning

optimises to goals through advanced algorithms that deliver ROI against campaign objectives

Precision Infrastructure

enables market-leading reliability and security through our data-ready deployment architecture

Precision Reach & Scale

means wide, scalable connectivity to cut through to individual sites and apps

Meet the team

Meet Madison

Victor Malachard, CEO & Co-Founder

A recognised business leader with over 15 years experience in media, telecoms and technology. Victor has established byyd as a global organisation at the forefront of the mobile advertising space

Meet Madison

Wes Biggs, CTO & Co-Founder

Wes Biggs is Co-founder and CTO of byyd. He has spearheaded the creation of byyd’s sophisticated proprietary technology platform that handles billions of mobile advertising transactions daily

Meet Madison

Arthur Crocker, CFO

Arthur is byyd’s CFO. A qualified accountant (ACA), Arthur spent 14 years at PwC where he worked in fields including audit, due diligence, listed company transactions, forensic accounting and litigation.

Case Studies

Our case studies are our proof of performance, showing how we cut through complexity to help our clients unlock the value of mobile advertising.




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The Lorax


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Every goal matters


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Contact us

byyd’s expert team of more than 70 mobile advertising technology experts stands ready to help solve your most pressing and complex mobile challenges. We’d love to talk to you about what you need from your mobile DSP.

New customer enquiriesexisting customer contact

For our SaaS clients, please note that you now need to go to madison.byyd-tech.com to log on to Madison

See our brand safety page.